A Complete Rebrand for a Technology Company Navigating Market Disruption
Microtel is an established telecommunications and connectivity services provider serving hotels, commercial buildings, and enterprise clients across Ireland and the UK. Over the past decade, the company grew through strong relationships with several major clients.
When multiple large customers withdrew from the Irish and UK markets, or entered liquidation, Microtel faced a sudden shift in commercial stability. Their existing branding and website no longer reflected their capabilities, resilience, or readiness to adapt. They needed a complete repositioning that would:
Rebuilding market confidence through digital transformation
Maintain a consistent approach to branding
We executed a full digital and brand transformation, including:
Microtel’s rebrand was not cosmetic it was strategic.
It signalled renewal, professionalism, and long-term reliability in a market where consistency and trust are critical.
Microtel required more than a visual refresh they needed a strategic transformation that restored confidence, strengthened credibility, and repositioned the company for future growth. Teoranta guided the project from initial discovery through to brand overhaul, messaging refinement, and complete website redevelopment. Every stage of the process was carried out with accuracy, insight, and a deep commitment to Microtel’s long-term success in a competitive technical landscape.
Every remarkable project begins with a spark. Share your vision, and we’ll transform it into something powerful, polished, and built to last.
