Revitalising a Heritage Brand With a Modern Digital Identity & High-End Website
Hicks Furniture is a heritage Irish furniture company with deep generational roots in craftsmanship. Known for precision carpentry, luxury fit-outs, and architectural joinery, Hicks Furniture has contributed to high-end projects across Ireland, the UK, and Europe.
Despite its rich legacy and outstanding workmanship, the brand’s digital presence did not reflect the company’s scale, expertise, or premium capabilities. Hicks needed a digital identity strong enough to honour its heritage while modern enough to attract architects, interior designers, developers, and hospitality clients.
Rebuilding market confidence through digital transformation
Maintain a consistent approach to branding
Teoranta delivered a full digital transformation for Hicks Furniture by modernising their brand identity, rebuilding their website, and developing a narrative that honours their generational craftsmanship.
We refined the visual identity with a contemporary interpretation of traditional woodworking aesthetics, then created a portfolio-driven website showcasing joinery precision, material quality, and architectural collaborations. High-resolution imagery, structured project categories, and a clean UX were developed to appeal to architects, designers, and commercial clients.
We also crafted legacy-focused content that communicates the company’s heritage, techniques, and multi-generational story. SEO foundations, trade-focused messaging, and a cohesive digital ecosystem positioned Hicks Furniture as a premium, credible partner for bespoke joinery and high-end fit-out projects.
In the world of luxury joinery and bespoke furniture, a brand’s digital presence must communicate craftsmanship with the same precision as the work itself. Hicks Furniture’s transformation creates alignment between heritage, craftsmanship, design excellence and modern architectural standards
Teoranta built a digital identity and portfolio platform that honours the past while positioning Hicks for future growth.
Hicks Furniture needed a partner capable of respecting its 200 years of generational craftsmanship while elevating the brand to meet contemporary architectural and design expectations. Teoranta delivered a unified identity, a premium portfolio website, and a narrative framework that communicates both legacy and technical expertise. Our structured approach ensures the brand is positioned to resonate with architects, designers, developers, and high-end clients across Ireland and beyond.
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